inside our
At senior levels, decisions shape people, performance, and direction in visible and lasting ways.
Experience remains powerful when it is paired with clear thinking. As expectations evolve, how you use what you know must continue to shift to align with the demands of the role.
At this level, excellence is assumed. How it is sustained requires ongoing refinement.
our
At senior levels, decisions shape people, performance, and direction in visible and lasting ways.
Experience remains powerful when it is paired with clear thinking. As expectations evolve, how you use what you know must continue to shift to align with the demands of the role.
At this level, excellence is assumed. How it is sustained requires ongoing refinement.
EXPERIENCE and PERSPECTIVE
Before becoming a coach, I spent over two decades in senior executive roles across hospitality and global markets.
Most notably, I played a strategic leadership role in the transformation and repositioning of The Plaza, New York following its landmark restoration, leading sales, marketing, revenue, and external brand partnerships in one of the most competitive luxury markets in the world.
Across my executive career, my work centered on strategy and leadership, partnering with Fortune 500 organizations and high-growth companies across industries including finance, legal, consulting, media, fashion, and technology.
That experience shapes how I work with leaders today. I understand what it means to operate in senior roles where expectations are high and visibility is constant. I also understand that in strong organizations, sustained effectiveness at this level is supported intentionally, with equal investment in how senior leaders think and decide as in the strategies they are asked to deliver.
THE TURNING POINT
While delivering results at a high level, I came to recognize that how leadership was used mattered as much as what was delivered.
I chose to deepen my understanding of leadership from the inside out, reshaping how I approached responsibility and strengthening the way I think, decide, and lead.
FROM EXPERIENCE TO PRACTICE
That shift marked the beginning of a new chapter.
I invested deeply in the study of leadership, human behavior, and decision-making, becoming a Certified Executive Coach, PCC, and developing a practice grounded in real leadership experience.
Today, this work reflects a clear belief: senior leadership is sustained through refinement, alignment, and disciplined clarity in how decisions are made.
SCHERER EXCELLENCE
I’m Cynthia Scherer, founder and principal of Scherer Excellence.
I work with senior leaders and leadership teams through executive coaching and select consulting engagments focused on clear thinign,, aligned decisions, and sustaining excellence at this level.
If this aligns with the way you lead, let’s begin a conversation.
Cynthia Scherer, PCC, CPC, ELI-MP
