Street Cred

With over 20 years of executive leadership experience influencing strategy & generating revenue in rapidly evolving, dynamic markets, Cynthia oversaw all areas of branding, marketing, sales, revenue management, media & PR for iconic, luxury hotels.   Cynthia’s expertise includes strategy & account management of a luxury sector clientele ranging from highly complex Fortune 500 to lean startups, spanning the global industries of finance & banking, legal & consulting, media & entertainment, fashion & design. travel & adventure, cultural arts & information technology.

At the pinnacle of her corporate career, Cynthia implemented, managed & guided the strategic direction of The Plaza, New York to include the landmark’s grand reopening, iconic brand transformation & repositioning in the highly competitive, 5-star hotel market, following a legendary, 3 year, $450M restoration.  Cynthia’s strategic influence included the hiring & leadership of all sales, marketing & revenue generating team members as well as 3rd party PR, creative & branding agencies.  Cynthia also specialized in designing strategies & building strategic alliances with other luxury brands that built trust, confidence & emotional connection with customers & stakeholders to generate revenue & loyalty.

Past Executive Life

While achieving success & delivering impactful results, Cynthia often felt depleted & unfulfilled.  The fear of failure & letting others down drove her to exceed every demand, meet every deadline & execute every strategy, even if it meant working 100 hour weeks, which became her norm. That pace & level of productivity was only possible with tremendous personal sacrifices which she believed was the price executives must pay for success. In an effort to deliver & meet relentless expectations, her body & soul began to shut down & the same work ethic that built her career ultimately led to chronic stress & burnout.

Workaholic To Wellness

“Put your own oxygen mask on first” a message Cynthia heard on thousands of flights throughout her luxury hospitality career, suddenly took on new meaning in her life.  Utilizing the same discipline & passion that built her corporate career, Cynthia kicked off her own personal & professional transformation & discovered the secret formula to having “More Success, with less Sacrifice & Stress.” The escalating burnout epidemic has created unprecedented challenges for modern leaders.  Let’s face it, even the most seasoned executives are experiencing chronic stress & burnout making it hard to show up at your best for your business, team & family.  What if you could optimize your impact, energy & bottom line without missing family time, skipping vacations & sacrificing any well-being? 

 

 

Scherer Excellence Coaching & Consulting

I am Cynthia Scherer, CEO & founder of Scherer Excellence Coaching & Consulting.  I became a workaholic & had my own brush with burnout when I was a branding, marketing & sales executive for The Plaza Hotel in NYC – the city that never sleeps.  As an ex-workaholic, I became obsessed with making executive life healthier & committed to preventing high-achieving executives & leadership teams from experiencing the debilitating & costly impact of burnout.  That commitment/obsession became Scherer Excellence; a fusion of my business acumen & intimate knowledge of how to learn, grow,  & face change head-on.  My blended & pivotal approach to cultivating unstoppable leadership energy & mindful personal branding is the growth platform that results-driven executives are using to become better leaders & live richer lives in ways that matter most.  

As an ICF Certified Executive Coach, Brand Marketing Consultant & Public Speaker,  I empower executives around the globe to achieve more success with less sacrifice & stress by transforming how they live, lead & succeed inside & outside of work. 

 Sustainable Excellence is not a strategy.  It’s a Lifestyle. 

 

Cynthia Scherer, ACC, CPC, ELI-MP

CEO, ICF Certified Executive & Energy Leadership Coach, Brand Marketing Consultant & Energy Leadership Index Assessment – Master Practitioner

I enjoy being a public speaker & contributing writer to Forbes. com & Smart Meetings.